Networking for Success: Toshiba Go Social With Jive
In the business world, social media is a double-edged sword. On one hand it's distracting, too much fun, and a time suck. On the other, it's proactive, highly effective, and increasingly more necessary. Thankfully it seems we're slowly but surely learning how to follow the latter path, and here to provide actual implementation insights are Toshiba, who've found a method to the madness:
Thinking Differently with Toshiba
Toshiba America Business Solutions (TABS) manages product planning, marketing, sales, service support, and distribution for Toshiba copiers, facsimiles, multi-function printing products, network controllers, and toner products in the United States, Latin America, South America, and the Caribbean. As you can probably imagine, the company's traditional communication tools became too static for today's pace of business, and so the decision to streamline communications across sales channels was made.
The task was heavy, but the mantra was simple: "We just need to think differently." Product marketing was answering the same questions over and over on a case-by-case basis, and it just wasn't cutting it, and so the company's traditional communication tools - email, voice mail, and their intranet - were first on the list of things that needed to be re-thought. They needed something that could ease the process of broadcasting information as well as leverage corporate knowledge more broadly. They needed a platform approach.
Though there are a few really great social layers out there, the TABS team turned to Jive's Social Business Software solution and "flipped the switch" after just 30 days in beta. “Not only was Jive Software responsive,” said Khanh Phamh director of National Accounts Pricing & Program Management, “but they understood our goals and objectives immediately. They very quickly drilled down to show us how the Jive platform could meet our requirements.”
Just as social technologies have changed our personal lives, Social Business is changing how enterprises create competitive advantage.
Contact our Jive experts to find out more about social business - the new way to business.
Cross Posted from: http://www.cmswire.com/
