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In the business world, social media is a double-edged sword. On one hand it's distracting, too much fun, and a time suck. On the other, it's proactive, highly effective, and increasingly more necessary. Thankfully it seems we're slowly but surely learning how to follow the latter path, and here to provide actual implementation insights are Toshiba, who've found a method to the madness:

Palo Alto, Calif. – August 30, 2011 – Jive Software recently announced that they were recognised as a ‘Leader' in The Forrester WaveTM: Enterprise Social Platforms, Q3 2011. (1) Jive was among the selected companies that Forrester Research, Inc. invited to participate in the report that was released on August 24, 2011.

Cloud computing company, HEDLOC, has signed a global reseller agreement with enterprise social networking vendor, Jive Software.

Under the agreement, HEDLOC will bring Jive’s social networking offering to the enterprise in the APAC region.

Jive’s enterprise social networking platform allows companies to connect their employees and customers to the social web, and it has already been adopted by enterprises such as Nike, Starbucks, Cisco and SAP.

US intelligence agencies talking Jive, too.

Sydney reseller HEDLOC has become a preferred Asia-Pacific partner for US corporate social networking specialists, Jive Software.

HEDLOC chief executive officer Bruno Pisano said Jive was a web business social networking tool for breaking down information silos within businesses and providing staff an overall view of documents and other data that “redefined” collaboration.

Sydney, Australia – July 19, 2011 – Today HEDLOC announced a new global reseller agreement with Jive Software. With this agreement, HEDLOC and Jive will bring the innovation of social networking to the enterprise.